The shift toward high-tech, reliable vehicles has opened the door for manufacturers that deliver premium experiences without the high-end price tag. As residents look for better value, understanding how to access advanced features at a more affordable price point is important. In this context, SOUEAST stands out as a brand worth considering.
Features Worth Noting
Popular models offered by SOUEAST are designed to fulfill a specific role in the UAE lifestyle while prioritizing safety and luxury.
The Dynamic SOUEAST S06
Starting at approximately AED 69,000, the S06 offers a tech-rich experience, including a 15.6-inch central intelligent touchscreen, dual-zone air conditioning, and multi-function seats.
For environmentally conscious drivers, the S06 DM is a Plug-in Hybrid (PHEV) model, allowing reduced fuel costs and a smaller carbon footprint.
Advanced driver assistance systems, including Traffic Jam Assist and Lane Keeping Assist, make daily commutes in Dubai or Abu Dhabi easier and more comfortable. The S06 also integrates intelligent safety features such as Collision Sensors, 540-degree panoramic cameras, which eliminate blind spots, and Lane Departure Alerts, ensuring both urban and highway driving are safer for the driver and passengers.
The Versatile SOUEAST S07
Starting at approximately AED 79,000, the S07 is ideal for growing families or anyone looking for a feature-rich, all-round SUV. This 7-seater remains easy to maneuver while delivering a perfect balance of power and efficiency, thanks to its responsive 1.6-liter turbocharged engine paired with a 7DCT transmission. Dual 12.3-inch connected screens and a triple-zone climate control system ensure every passenger stays comfortable, cool, and connected.
Safety features include Autonomous Emergency Braking, Lane Keep Assist, Forward Collision Warning, and several other advanced features to improve driver confidence and passenger protection. Additionally, the S07 offers a panoramic sunroof and ergonomic seating, making it a reliable choice for family road trips or daily school runs.
The Flagship SOUEAST S09
Starting at approximately AED 119,000, the S09 is a premium 7-seater suitable for the urban commuter. Step inside, and the 15.6-inch touchscreen and 10.25-inch digital instrument cluster put all controls and information right at your fingertips. With its 8-speaker audio system, panoramic sunroof, and advanced safety technologies, including Blind Spot Detection and Lane Change Assist, the S09 offers a level of comfort and security that sets a new standard for its price point.
Capitalizing on Offers
You can enjoy the features mentioned above at budgets that suit you. The competitive nature of the local market creates promotional cycles that provide significant advantages to proactive buyers. Securing a new SUV during these periods can lead to long-term savings that go beyond the initial purchase price.
One of the most notable opportunities currently comes from promotions offered by SOUEAST, in collaboration with Elite Group Holding. These incentives, which are subject to specific terms and conditions, include:
- Interest-Free Financing: 0% finance rate for up to 5 years
- Cash Back: Up to AED 10,000
- Warranty: An extensive 1 million km or 10 years warranty
- Ownership Perks: Free insurance
- Support: 5 years of roadside assistance and a 3-year service package
Lease & Fleet Options
Whether you’re an individual looking for an alternative to buying or a business planning a fleet, you can opt for flexible plans to suit different needs and budgets.
- Leasing Plans: For those preferring a flexible payment model, leasing plans are available starting from AED 1,920 per month.
- Fleet Packages: Customized solutions for businesses include bulk purchase discounts, flexible financing, and dedicated account management.
Flexible ownership options let drivers enjoy premium features without long-term financial strain, making SOUEAST ideal for families and businesses alike.
A Future-Focused Approach to Motoring
The combination of high-spec vehicles and value-added packages is reshaping the UAE automotive landscape. Drivers no longer have to choose between a basic budget car and an overpriced luxury model. By focusing on the features that matter most, such as performance in hot and dusty conditions, advanced safety, and digital connectivity, this new generation of SUVs is meeting the realistic needs of the region.
With long-term warranties, zero-interest financing, and a commitment to local road conditions, the path to premium SUV ownership has never been clearer.
If you are ready to take advantage of these limited-time offers and experience a new level of automotive value, we invite you to explore our current promotions and find the model that suits you. You can also reach out to us for more information or to discuss your requirements.
