If you are buying a car in the UAE in 2025, you’re probably looking for more than horsepower. Drivers here want technology that makes life easier, safety features they can trust, and long-term value that fits their lifestyle. From smart connectivity to sustainable performance, the top car features buyers are prioritizing reflect a clear shift toward innovation, comfort, and practicality. We explore in depth below what UAE drivers really want—and how SOUEAST Cars are setting new benchmarks.
The Future of Cars in the UAE
A decade ago, buyers focused mainly on engine size and exterior design. Today, the conversation has shifted toward technology, eco-friendliness, and features that enhance comfort and safety.
For a market that thrives on luxury and innovation, drivers now expect their vehicles to do more than just get them from point A to point B. They want seamless connectivity, smarter safety, and the peace of mind that comes with sustainable engineering.
The UAE’s roads and highways are some of the busiest in the region, and buyers want vehicles that keep up with fast-paced city life while also being reliable for longer weekend journeys. These evolving demands are shaping the car tech trends we’re seeing in 2025.
Best Infotainment Systems in UAE Cars 2025
Modern drivers spend a significant amount of time in their cars, making infotainment systems one of the most in-demand features. Large touchscreens, intuitive interfaces, and smartphone connectivity through Apple CarPlay and Android Auto are now considered essentials.
Voice command functions and seamless navigation integration are also on the rise, giving drivers a more connected and distraction-free experience. Arabic-language support and region-specific navigation updates are also increasingly important, ensuring smooth driving whether you’re navigating Dubai’s busy roads or heading toward Abu Dhabi.
Top Safety Features UAE Drivers Want in 2025
Safety remains a top priority, and buyers in the UAE are keen on cars equipped with advanced driver-assistance systems (ADAS). Features like lane-keeping assist, adaptive cruise control, and blind spot detection are a mainstream requirement.
These systems reduce stress in city traffic and make long-distance drives safer, which is especially valuable in a country where drivers often cover large distances. Parking assistance and 360-degree cameras are also highly sought after, given the challenges of busy urban parking spaces.
Fuel-Efficient & Hybrid Cars in UAE: What Buyers Prefer
With sustainability becoming a focus, fuel efficiency is more important than ever. Hybrid technology, in particular, is shaping buying decisions.
- Mild hybrids → Affordable, but limited fuel savings.
- Full hybrids → Best balance of petrol and electric power; perfect for daily commuting.
- Plug-in hybrids → Maximum savings but require charging access.
In the UAE, hybrids are gaining traction, delivering efficiency without compromising convenience. Buyers also see hybrid models as a step toward fully electric vehicles, which are gaining popularity thanks to government initiatives and charging infrastructure expansion.
Looking to reduce fuel costs without changing your routine? The SOUEAST S06 DM SUVs offer plug-in hybrid technology.
Luxury Car Features UAE Buyers Expect in 2025
UAE buyers expect a high level of comfort in their cars, from premium leather interiors and climate control systems to panoramic sunroofs that elevate the driving experience.
Spacious layouts, ergonomic seating, and noise reduction technology also rank high. Families in particular value rear-seat comfort, multiple USB charging points, and generous cargo space for long road trips. For many, luxury isn’t just about appearances—it’s about enhancing every journey with thoughtful design that keeps both drivers and passengers happy.
Families who want space and comfort at the right price will find the SOUEAST S09 delivers premium SUV luxury without the premium cost.
Affordable Car Ownership in the UAE
Beyond initial purchase, affordability over time plays a big role in decision-making. Buyers value extended warranties, low-maintenance costs, and strong resale value.
As families and young professionals balance budgets with aspirations, vehicles that promise affordable ownership are increasingly appealing. Transparent servicing packages and fuel-efficient engines make a big difference in keeping long-term costs manageable.
How SOUEAST Cars UAE Deliver on These Trends
SOUEAST has quickly become a brand to watch in the UAE, offering vehicles that combine advanced features, stylish design, and value for money. The SOUEAST SUV lineup is designed to meet the exact needs of today’s drivers, aligning perfectly with 2025’s car tech trends.
- SOUEAST S06 – A compact SUV built for city life, the S06 blends sporty design with cutting-edge tech. Its standout features include a sleek digital cockpit, large infotainment screen with Apple CarPlay & Android Auto, and intelligent safety systems that make it ideal for younger drivers or professionals who want a stylish yet practical ride. The S06’s fuel-efficient performance also makes it a smart choice for daily commutes across busy UAE roads. The SOUEAST S06 DM is the plug-in hybrid model which optimizes electric energy for enhanced performance, quieter operation, and a cleaner, more fuel-efficient drive.
- SOUEAST S07 – Designed as a premium mid-size SUV, the S07 offers bold styling paired with a refined interior. It features advanced driver assistance technologies, a panoramic sunroof, premium upholstery, and generous cabin space. With its balance of comfort and performance, the S07 is perfect for families or anyone who wants a versatile SUV that adapts to both urban commutes and weekend adventures.
- SOUEAST S09 – As SOUEAST’s flagship 7-seater SUV, the S09 raises the bar for luxury and practicality. It comes equipped with a spacious cabin (5+2 flexible seating), a massive 15.6-inch infotainment touchscreen powered by a Snapdragon 8155 chip, and premium touches like ventilated ergonomic seats, wireless fast charging, and a panoramic sunroof. Safety is top-notch with features like adaptive cruise control, lane-keeping assist, and automatic emergency braking. With up to 1,130 liters of luggage space, the S09 is built for UAE families who want comfort, technology, and performance without compromise.
Each model is tailored to different lifestyles—whether it’s young professionals looking for agility, families seeking comfort, or drivers who want a luxury feel at a practical price.
Driving into the Future with SOUEAST
The top car features shaping buyer decisions in the UAE for 2025 are clear: advanced technology, intelligent safety, sustainable performance, luxury comfort, and affordability. These are no longer optional extras—they are the standard expectations of modern drivers.
By aligning with the latest car tech trends, SOUEAST delivers vehicles that are not only practical and stylish but also future-ready. Whether you’re interested in the compact S06, the versatile S07, or the premium S09, the SOUEAST lineup ensures that you don’t have to compromise between features, comfort, and affordability.
Ready to test drive your next SUV? Contact our team today and experience the future of driving.
