Soueast is a brand name that embodies the philosophy of making life easier and more enjoyable. The name Soueast is derived from the word “Sou” and “East”: SOU: A simplification of the word ‘Soul’, representing the emotional connection and well-being of individuals. East: Represents the brand’s commitment to bringing ease, comfort and relaxation to customers. At its core, Soueast is dedicated to creating a stress- free and relaxed experience for its customers. The brand aims to provide Ease experience across all aspects of vehicle ownership, including sales, service, and overall driving experience. By focusing on delivering vehicles and experiences that embody the philosophy of Ease Your Life, Soueast aims to make a positive impact on the lives of its customers.