Imagine sliding into a cockpit that feels more like a high-end lounge than a car, and then unleashing 254 horsepower at the tap of your toe. That’s the promise of the SOUEAST S09, the latest flagship SUV to hit UAE roads. Born from a 1995 heritage of innovation and now backed by Elite Group Holding, this model signals China’s serious ambition in the luxury segment. In this article, we’ll dive deep, think of it as peeling back the layers of an onion, to reveal why the S09 isn’t just another SUV, but a statement on wheels for the modern driver.
Introducing the SOUEAST S09 to the UAE Market
The UAE’s roads are no stranger to luxury SUVs, from gleaming Range Rovers to roaring Porsche Cayenne's. But the SOUEAST S09 dares to ask: Who says only legacy brands can set the bar? Launched January 22, 2025 in partnership with Elite Group Holding, the S09 is SOUEAST Motor’s flagship D-class SUV tailored to the Gulf’s preferences. With a monocoque chassis and a wheelbase of 2,850 mm, it balances stability with agile handling, ideal for weaving through Dubai’s skyscrapers or cruising along Abu Dhabi’s Corniche.
Brand Heritage and Local Partnership
Founded in 1995, SOUEAST Motor has spent three decades perfecting a portfolio of sedans and SUVs built for urban lifestyles. Their partnership with UAE’s Elite Group Holding combines Chinese engineering with local market insight, think of it like blending a traditional Arabic coffee aroma with a modern espresso machine: the result is familiar yet refreshingly innovative. This synergy ensures robust after-sales support, genuine spare parts, and showrooms on Sheikh Zayed Road and Dubai Festival City – all open six days a week from 9 AM to 9 PM (Sun 12 PM – 9 PM).
Why the SOUEAST S09 is Considered a Luxury SUV
What elevates the S09 from a mere workhorse to a true luxury contender?
Elegant Design Language
- The bold U-shaped illuminated grille and seamless LED light bars create a signature face that’s as memorable as a celebrity at a film premiere. Crisp creases and a panoramic sunroof frame its sculpted silhouette.
Premium Cabin Finishes
- Inside, multi-color ambient lighting dances across amber-brown or ivory leather seats, each with 6-way electric adjustment, ventilation, and memory functions for the driver’s throne.
Cutting-Edge Technology
- A dual-screen setup (15.6-inch central display + 10.25-inch digital cluster) powered by a Qualcomm Snapdragon 8155 chip turns every touch or swipe into instant feedback, like upgrading from dial-up to fiber-optic speed.
Detailed SOUEAST S09 SUV Specifications
Below is a snapshot of the technical blueprint that powers the S09’s performance and comfort.
| Dimension / Feature | Specification |
| Length × Width × Height | 4,858 × 1,925 × 1,780 mm |
| Wheelbase | 2,850 mm |
| Seating Capacity | 5 + 2 fold-flat rows |
| Luggage Space | 1,130 L (seats folded) |
| Fuel Tank Capacity | 57 L |
| Suspension | MacPherson front / Multilink rear |
| Brakes | Ventilated discs all around |
| Tires | 20″ Michelin |
| Body Structure | High-strength monocoque |
Performance, Engine & Driving Dynamics
Under the hood of the S09:
2.0 L Turbo + 7-speed DCT – Generating up to 254 hp and 390 Nm torque, it propels 0–100 km/h in around 8 seconds.
Adaptive Cruise Control, High-Beam Assist, and an EPS steering system ensure that driving feels part chauffeur, part performance-machine.
Interior Features and Technology
Step inside and you’ll find:
- Ergonomic Multi-Functional Seats: 6-way adjust, electric lumbar, and “boss button” for instant passenger-side memory.
- Infotainment & Connectivity: Wireless Apple CarPlay/Android Auto, 50 W wireless fast charging, and an 8-speaker audio array.
- Air Quality & Comfort: CN95 filtration system traps PM2.5, bacteria, and formaldehyde, while dual-zone climate control keeps everyone happy.
It’s like having a personal concierge, DJ, and spa all bundled into one cabin.
Design and Safety Highlights
Safety isn’t an afterthought, it’s woven into the S09’s DNA:
- Six Airbags (front, side, head)
- Autonomous Emergency Braking (AEB) with Forward Collision Warning
- Lane Keep Assist (LKA) & Departure Warning (LDW)
- Blind Spot Detection, Rear Collision Warning, and Door Open Warning
Exterior elements like the panoramic sunroof and LED light show not only look stunning but also improve visibility, because style and safety can, and should, coexist.
Color and Configuration Options
Personalization is key. Choose from six exterior shades, Mountain Green, Phantom Gray, Ocean Blue, and more, and two premium cabin themes: Amber Brown or Spring Green Ivory. The 5+2 seating arrangement flexes to your needs: daily school runs, weekend dune runs, or carrying your entire badminton team to the courts.
Best Chinese SUV for Value and Comfort
Why pay more? The S09 undercuts many European rivals by up to 20% while matching (and often exceeding) their spec lists. It’s akin to finding a designer suit at factory-outlet prices, every stitch feels deluxe without the designer markup. With its robust three-year/100,000 km warranty and competitive financing via Elite Group, the S09 delivers peace of mind alongside plush comfort.
Availability, Pricing & Test Drive Options in the UAE
Ready for a spin?
- Showrooms: Sheikh Zayed Road & Dubai Festival City
- Timing:
- DFC: Mon– Thu 10 AM–10 PM; Fri - Sun 10 AM–11 PM
- SZR: Mon- Sat 9 AM-9PM; Sun 12 PM- 9 PM
- Contact: 800 SOUEAST (800 768 3278) | feedback@soueastuae.com
- Booking: Online test-drive form at soueastuae.com/test-drive/S09
Pricing starts from AED 119,000. Flexible lease and finance plans make stepping into silky-smooth luxury easier than ever.
The SOUEAST S09 is more than just a newcomer, it’s proof that Chinese automakers can craft SUVs that rival legacy brands on design, tech, and performance, all while remaining wallet-friendly. If you crave a vehicle that’s as bold as your ambitions, the S09 is ready to lead the way. Pack in your family, hit the open road, and experience the luxury revolution for yourself.
Book your SOUEAST S09 test drive today and discover why the future of Chinese luxury SUVs starts here.
